Jean Franklin is a brand in support of dreamers and doers and is married to vivid values and grounded commitments.
Our founder, Amanda, was tired of businesses who buried details in regards to how their products were made and didn’t attempt to educate consumers. She is a believer that a business directly affects its customers with the way it’s run — a tremendous responsibility she found herself called to. Because of this, Jean Franklin works to educate its customers on the facts of sustainability and continues to promote diversity within the fashion industry.
This includes acknowledging and discussing the lack of fashion brands who’s size range and fit support the everyday woman. After many frustrating years of growing insecurity and finding most brands focused on fitting skinnier body types and pieces that weren’t very versatile (whose marketing also included mostly white women), Amanda began to take a deeper look into the fashion industry itself.
What she learned was eye-opening.
While watching the documentary The True Cost, Amanda found herself in tears on her couch. She quickly learned about fast fashion and the horrible conditions the people who make our clothes are living in. The documentary also highlighted the environmental impact of the fashion industry and how cotton is grown in these countries (and the US). It remarked on the horrible effect this has on the land and its people.
But, with the anger and sadness came a whole lot of clarity — Amanda knew then that she wanted to be a part of changing this industry and helping others live a safe and valued life.
Over 80% of garment workers are female, which also makes the current issues with the fashion industry a human and women’s rights issue. Jean Franklin aims to help further important causes — through paying fair wages, getting involved in helping our homeless population and educating women in the L.A. area about sustainability and more.
Because you’re more than just a size or color or consumer. And we’re here to make sure it stays that way.
To learn more about our founder and her story, head here.